K-POP Now! (9784805313008)

"This is the book on K-pop everybody has been waiting for.…A must-read!" —Charlotte Naudin, PR Manager, Torpedo Productions

K-Pop Now! examines Korea's high-energy pop music and is written for its growing legions of fans. Pop culture expert Mark Russell features the most famous groups and singers and takes an insider's look at how they have made it to the top.

In 2012, Psy's song and music video "Gangnam Style" took the world by storm. But K-Pop, the music of Psy's homeland of Korea, has been winning fans with its infectious melodies and high-energy fun since long before that. Featuring talented singers and eye-catching visuals, K-Pop is the music of the moment.

Although K-Pop is a relatively new phenomenon in the West, it is rapidly gaining traction and reaching much larger audiences —thanks in large part to social media like YouTube, Facebook, and Instagram — the Girls Generation single "Gee" has almost three hundred million views!

K-Pop Now! includes:

• Profiles of current K-Pop artists and their hits.

• A look at Seoul's trendiest hangout spots.

• Interviews with top artists like Kevin from Ze:A and Brian Joo from Fly to the Sky.

• A look at the K-Pop idols of tomorrow.

You'll meet the biggest record producers, the hosts of the insanely popular "Eat Your Kimchi" website, and K-Pop groups like Big Bang, TVXQ, 2NE1, Girls Generation, HOT, SES, FinKL Busker Busker, and The Koxx. The book also includes a guide for fans who plan to visit Seoul to explore K-Pop up close.

Join the K-Pop revolution today!



About the Author:
Mark James Russell has been living in Korea since 1996, covering Korean pop culture for such publications as the New York Times, Billboard, and Newsweek. His 2008 book, Pop Goes Korea, looked at how Korea became a pop culture powerhouse.